About us

Two partners, no juniors,
and the Brain.

A senior core, a specialist bench, and the Brain doing the volume work under senior review.

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Why "WE_AINA"

WorkElate's AI-Native Agency.
We run on the product we build.

WE_AINA is the agency arm of WorkElate, and every engagement runs on the same Brain we would install for you. Each one is live proof the product carries real work at commercial stakes.

On every one, a consequential action is proposed with its reasoning and a person approves it.

The partners

Two people answer for every engagement.

Chitransh Co-founder, Transformation & Strategy

IIM Mumbai (formerly NITIE Mumbai)

Chitransh has built software inside operating businesses: industrial operations, agencies, logistics, SaaS. He leads diagnosis, system design and the fixed price with his name against it.

Pratik Co-founder, Technology & Product

IIT Bombay

Pratik designs and builds the platforms, including the dispatch system running 13 sites at RockProsUSA and the checks that keep the Brain inside its limits. He leads the build: nothing ships until it runs on your data and a check says so.

"Every system starts with us sitting in your office, watching how the day runs. If we don't find enough value to build, we tell you in writing and you keep your money.

No account manager. It's the two of us, and we answer our own messages."

- Chitransh & Pratik

The delivery bench

Specialists and the Brain, engaged per build.

Each build pulls in the senior specialists it needs, and you always know who is on your project and what they built.

BENCH, PER BUILD

Solutions architect

Integration design for ERP, weighbridge, WhatsApp, portals, whatever your stack is.

BENCH, PER BUILD

Data engineer

Pipelines and reconciliation across ERP exports, spreadsheets and machine data.

BENCH, PER BUILD

QA and verification lead

Owns the checks each system passes on your data before "done".

BENCH, PER BUILD

Product designer

Thin, fast interfaces built for dispatch offices, not demo days.

THE BRAIN

During the build

Code, tests, documentation, data plumbing and report drafts, under senior review.

THE BRAIN

After the build

The system left running in your business; it proposes, your people approve.

What we believe

The convictions under every engagement

01

Numbers over trust

Every claim carries a number; ask a status report what moved.

02

Transformation is sitting-in-the-room work

Diagnosis happens in your dispatch office, your studio, your finance room.

03

You own everything

Code, data, system, documentation; lock-in is not our business model.

04

Honesty is cheaper than churn

If the Sprint finds nothing worth building, we say so in writing.

Updated 15 September 2026 · WE_AINA

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The two people on this page run the Sprint, two weeks inside your operation.

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